Zuhour Group (Dubai) - Zaroob
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- Zuhour Group – Zaroob
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- Zuhour Group – Zaroob
Project Description
The client approached me with a desire to open a single item (specialised) concept to compete with an existing market leader within this category. The concept eventually evolved into a multi faceted offer revolving around Middle Eastern street food. The venture was a tremendous success enjoying vast popularity within a wide section of consumer groups. The concept has received great reviews and won a few awards in the market.
Six years on, Yanu is currently still involved with this project to this date working on franchising and regional expansion.
Project Outcome
The concept has enjoyed phenomenal success in the market, serving over 1000 guests per day in their flagship outlet, expanding to 6 venues in the UAE, winning local awards, and received overwhelming interest in franchising in the region.
Scope
- Concept Creation / Design brief
- Design Management
- Operational Support
- Visual Merchandising Support
Collaborators
- B3 – Interiors
- Shereen Najjar – Branding
Testimonial
Wajih has demonstrated a unique set of concept creation skills that have contributed to the successful launch of my restaurant brand Zaroob. He possesses a full set of expertise that were very valuable to the project from its inception right through to its opening.
His creativity was showcased during our concept creation stage and he helped translate my vision into a concrete and viable business venture that was unique to the market. Besides his technical skills, Wajih has shown during the time I worked with him his true passion for the industry and his work.
What I personally appreciate as a business owner is his work ethic, ability to work under pressure, honesty and most importantly his care about the budget. At points during the project he gave a sense that he cared more about my money than I did.
Nasser Zuhour
Owner
